The EQC &
The Weeknd
— The first electric Mercedes-Benz
Brief —
Create impact with the launch of the all-new EQC: the first electric Mercedes-Benz but not the first in the automotive industry. In a world so oversaturated, highlight the pioneering spirit of the brand.
Approach —
To introduce the first electric Mercedes-Benz, we teamed up with an artist with a similar pioneering spirit – The Weeknd. He was about to release his first album in 3-years, and together we created a double world premiere.
Production —
The stunning film, highlighting all the iconic Mercedes' throughout the year, was brought to life in collaboration with the production studio Iconoclast and directors collective, Canada.
»It's more than electric.
It's a Mercedes.«
CREDITS —
Worked as a junior copywriter on this project, together with:
Creative directors – Malte Bulskamper, Lucas Schneider
Art Director – Karin Reineke
Copywriter – Lars Rinstroem
ECD – Veit Moeller