The Alicia Keys Documentaries

— Mercedes-Benz x Alicia Keys

Home — The Alicia Keys Documentaries

Process —
We had the pleasure of working on two different documentary projects with Alicia Keys. After we wrapped the first one, called 'Pieces,' she approached Mercedes-Benz to support her organization, 'She Is The Music.' And this resulted in the second impactful project, 'Keys to Success'.

Approach —
Alicia Keys is an incredibly caring individual, which we aimed to authentically reflect in both projects. Whether she's caring for her family or supporting other female musicians, she makes the people around her feel seen and protected, making her the perfect spokesperson for Mercedes-Benz.

Production —
The documentary "Pieces" is produced by ANORAK and directed by Abteen Bagheri.  "Keys to Success" is a collaboration with Zauberberg and Cheryl Dunn.

CREDITS —
I worked as the copywriter on this project, alongside:
Documentary "Pieces":
Creative Directors – Malte Bulskamper, Lucas Schneider
Art Director – Catharina Sonnenberg
Copywriter – Gaia Bonetti
ECD – Marcell Francke
Documentary "Keys to Success":
Art Director – Pavlina Vlachopoulou
ECD – Gun Aydemir